In 2008 we got a look at Britney Spears as she prepared for her "Circus" tour and promoting her new album with the same name. The documentary, entitled Britney: For the Record showed everyone how even after Spears' massive meltdowns and personal problems, she was still one of the most popular and sought after celebrities. Tonight, Britney's new documentary will premiere on MTV called Britney Spears: I am the Femme Fatale.
I didn't hear about the new documentary until about two days ago when I saw it being promoted on MTV. With the new documentary being premiered tonight, I have to wonder why? Why do another documentary? Why have it shown not even a week after her seventh album debuted? Why should we watch?
Obviously I don't have concrete answers to these questions but I will make an attempt to answer them using my wide range of entertainment and Britney Spears knowledge.
First of all, why would Britney decide to do another documentary? I have a few possibly ideas to answer this question. First, Britney is still trying to prove to the world she is "back." I don't think we will ever see the Britney from the early 2000's. I also don't think that people will ever look at her the same again after all of the drama and problems from years before. If Britney really wanted to prove to everyone she was back she would have made her Good Morning America performance live, she would not have lip sang, and she would have danced like she did in ...Baby One More Time. I am not entirely convinced people are going to tune into this documentary like they did for the first one because she has not proved anything to her loyal fans (me included).
Why have the documentary premiere not even a week after "Femme Fatale" debuted? This is obvious to anyone who took a marketing or public relations class. Britney's people are hoping that after fans watch this documentary they will buy her album and buy tickets to her upcoming tour (by the way, she's NOT coming to Pittsburgh =[ ). They are also hoping that this documentary will give fans an "inside" look into Britney's life. This is highly doubtful considering even her live performances and interviews have to be recorded then approved by Britney's people. Clearly, there is something we are not supposed to know about in her life.
Why should we watch? This is simple, we should watch because critics are already raving that this is Spear's best album yet, which if it is, you're going to want to see everything leading up to her tour. Basically, Spear's 2009 "Circus" tour was the best selling tour of 2009. Britney: For the Record premiered before the tour and showed people what they wanted to see. They wanted to see Spears make music videos, perform, and her personal life. If it worked for the first documentary, why not try it again?
Britney Spears: I am the Femme Fatale premieres April 3 at 9 p.m. on MTV.
